![]() ![]() Secondly they have to assess the market dynamics. Marketers at Anheuser Busch Inbev need to assess the needs, wants, and demands of customers in the Beverages (Alcoholic) industry. Marketers at Anheuser Busch Inbev should focus on customer needs rather than the in-house latest and greatest product and services they can deliver. Marketing starts even before the conceptualization of the product and service. Capturing value from customers in form of profits and customer equity.Engaging customers to build a profitable relationship.Building an integrated marketing strategy to deliver superior value.Understanding customers and marketplace.The five steps of marketing process that Anheuser Busch Inbev can use to create and capture customer value are – What are the five Steps of Marketing Process? How Anheuser Busch Inbev can use Five Steps of Marketing Process to improve the Marketing Effectiveness? Please email for Marketing Process Analysis based on latest data of Anheuser Busch Inbev Marketers at Anheuser Busch Inbev should strive to increase the touchpoints in consumers’ lives and enrich consumers experience with Anheuser Busch Inbev’s brands. Marketing is the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from the customers in return. ![]() According to Marketing Guru Philip Kotler – “Marketing is engaging customers and managing profitable customer relationships”. ![]()
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